• PROJECTS
  • About

LIAM PITCHFORD

  • PROJECTS
  • About

NIKE FREE

I worked with ManvsMachine to create a motion piece for the launch of the Nike Free 5.0. Seeking the boundary between the real and artificial, we crafted a timelapse of a bonsai styled foot to show case the natural feel and form of Nike Free 5.0.

ACCESSORY RELIEF

Accessory Relief is a study of creating luxury non-necessity. Taking the accessories of fashion and bringing it into a world of composition and design.

BBC2 REBRAND

I recently worked with Futuredeluxe, BBC Creative and Superunion to design and produce a set of unique idents to help launch BBC2’s first identity update in over 25 years.

As well as these idents we were also tasked with creating a full set of motion guidelines that allowed further collaborating artists, studios and designers working across multiple mediums to create their own unique idents, all housed within one diverse and unique TV package.

ABSOLUTE A DROP OF LOVE

FLOWER STUDY

OFFF LONDON

As a part of the team at FutureDeluxe. We worked on the titles for the OFFF Design festival which took place in September 2017.

I work on the animatic, lighting, shading, texturing and general research & development. 

Designed, Directed & Produced: FutureDeluxe
Music & Sound Design: Zelig Sound
Compositing: Igor Gama
Live Action Footage: Davy Evans
Character animation: Josef Sima & Jan Bohacek
Character texturing & modelling: Felix Wolf

MATERIAL COLLAGE - NIKE

These are a set of collages created for Nike Air Max. Combining lush metallics with soft pastel colours and subtle textures. 

PRADA GRANULARITY WALLPAPER

A wallpaper created for Prada’s Soho store, in collaboration with 2x4. 

‘Silhouettes from the F/W'16 campaign are atomized utilizing a wildly eclectic library of objects that range from the specific – Prada products such as keys, books, and shooting stars – to the random – geometric forms, flowers, leaves, and feathers. Anchored by fragments of face, body, and garment, the bodies decompose and reconstitute tapping into a common stream of elements that trails across the full expanse of the wall.’ 

http://www.prada.com/en/a-future-archive/projects/specials/wallpaper.html

http://2x4.org/

FLOURISH

Flourish is a series which surrounds the composition of joining natural elements with rigid metal exteriors to create a surreal response.

LOOKING GLASS

Looking glass uses mirrored and glass panels to show case multiple angles in a portrait.

EXTRACT

An exploration of repetitive objects stuck in extract. 

CORRESPONDING EXISTENCE

Exploring human form degrading and fracturing into various abstract elements. 

XO SERIES

Using basic typographical form to express displacement and various colour schemes to create a memorising visual. 

WOLVES END OF SEASON

Project created in house at drp. This was a video used at Wolves end of season celebration. 

The video is based around a introspective theme, fast cut treated footage, using 3D elements and textures to convey moods and emotions from the season. 

Creative Direction: Richard Twamley & Seb Bird

Art Direction & Animation: Liam Pitchford & Chris Tilley

Sound Design: Fiona Hardeman 

https://drpgroup.com/

DRP STING

The sting was created in house at drp, for commercial use. 

Bringing the logo to life using vibrant blue bubbles, mechanical helicopters and various marble stones. 

Sound Design: Fiona Hardeman 

https://drpgroup.com/

LIBERTY

Typeface inspired by classical architecture combined with a minimal and modern approach. 

E4 STING 2015

This is my entry for E4's 2015 Sting competition. The theme for my sting was carnival.

NIKE FREE

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ACCESSORY RELIEF

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BBC2 REBRAND

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ABSOLUTE A DROP OF LOVE

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FLOWER STUDY

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OFFF LONDON

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MATERIAL COLLAGE - NIKE

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PRADA GRANULARITY WALLPAPER

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FLOURISH

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LOOKING GLASS

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EXTRACT

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CORRESPONDING EXISTENCE

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XO SERIES

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WOLVES END OF SEASON

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DRP STING

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LIBERTY

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E4 STING 2015

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