Gap Cashsoft -

Gap CashSoft. Made to last.

In collaboration with JoyCgi, we produced this short animated film to showcase the reimagined identity of Gap’s iconic best-seller, the CashSoft knit collection. Emphasizing a perfect blend of meticulous craftsmanship and contemporary fashion design, the animation captures every intricate detail—from the careful selection of the first thread to the precise artistry of the final knit. Celebrating timeless style and enduring quality, this film underscores why Gap CashSoft sweaters are loved season after season.

Research & Development -

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