For Boll & Branch’s Q1 campaign, we partnered closely with their live-action team to craft a warm and inviting visual universe—one that feels fresh, organic, and full of life. The beautifully captured footage was elevated with animated CGI floral elements, designed to subtly evoke themes of softness, growth, and seasonal renewal.

I was responsible for art direction and design throughout the project, shaping the visual language from early look development through to final production. My role spanned across edit, animation, lighting, and grading—helping to ensure a seamless blend between the practical and the digital, and bringing a sense of natural elegance to the final piece.